Bringing a disruptive water filtration technology to market with the strategy, brand, and tools to support growth.

We built and implemented the marketing, brand, and go-to-market strategy supporting Smart Sponge’s growth in the water filtration market.

The Partnership

D&Y serves as Abtech’s fully integrated marketing and communications team, providing the strategic leadership and hands-on execution the company needs without building an in-house department.

We began by developing a strategic marketing and go-to-market plan designed to clarify target audiences, sharpen value propositions, and connect marketing activity directly to sales and growth objectives. From there, we helped put the strategy into action across brand, content, public relations, sales enablement, and industry engagement.

In 2025, D&Y led a comprehensive brand refresh that included a new logo and updated corporate materials, including business cards, letterhead, presentation templates, and other foundational brand assets. We continue to develop and design the tools Abtech needs to educate the market and support its sales efforts—from one-pagers, brochures, presentations, and technical materials to conference collateral and sponsorship opportunities.

We also support trade show and conference planning, media relations, public relations, and external visibility—helping Abtech establish a stronger presence in the market and communicate Smart Sponge’s value with clarity and confidence.

How We Support

Abtech Industries

Strategic Marketing

Brand Development + Management

Content Development

Graphic Design

Sales Enablement

Public Relations

Media Relations

Conference + Trade Show Support

The Value of the Partnership

Abtech gains the capabilities of a complete marketing and communications function, backed by a team that understands the complexities of water infrastructure and the challenges of introducing a new technology into a highly regulated market. By connecting brand, messaging, sales strategy, and market engagement, D&Y helps Abtech bring greater clarity and structure to its growth efforts—equipping its team with the tools, positioning, and momentum needed to move Smart Sponge from innovative technology to recognized industry solution.

“D&Y meets you where you are, quickly grasps your objectives, and elevates your work with clear, actionable solutions. They are bringing clarity and structure to our commercial strategy, helping us build a strong go-to-market framework and sharpen our value propositions. From messaging and branding to proposal development, sales enablement, and lead generation, D&Y delivers the focused momentum we need to accelerate growth.”